Blogs

Our latest thought leadership, op-ed, best practice and general musings! 

PR’s “Dark Arts” Aren’t New. But the Game Has Changed.

PR’s “Dark Arts” Aren’t New. But the Game Has Changed.

I read The Times article about PR’s “new dark arts” with interest. It’s encouraging to see strategic communications and senior counsel being increasingly valued, but I don’t think the profession is discovering something entirely new. It’s rediscovering what good strategic PR has always been about, albeit in a much faster, more complex information environment, with AI adding another layer.

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Reputation Is Not Optional:  Why Corporate Affairs Must Sit At The Table

Reputation Is Not Optional: Why Corporate Affairs Must Sit At The Table

With recent findings published by the Wall Street Journal and Deloitte’s, it’s clear that influence of Corporate Affairs and Communications leaders in the C-Suite is growing, and that reputation management remains the top priority for Corporate Affairs functions, with nearly three-quarters of leaders now sitting on executive committees. With Deloitte previously publishing findings that claim 63% of a company’s market value is now attributed to reputation and The World Economic Forum findings that companies with strong reputations outperform competitors by up to 2.5 x in market value – it’s time to invest in Corporate Affairs and PR. But what does that mean for SMEs, charities and founders?

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New year, new me? Nope!

New year, new me? Nope!

January on LinkedIn is already full of bold statements, well-meaning (but often slightly patronising) advice, personal reinventions with suspiciously new (read AI) headshots and “This year I will…” posts written on December 31st at 11:58 pm  ...

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Work, Wins and Wine!

Work, Wins and Wine!

Starting my business hasn’t made me fearless, but I wish I'd trusted myself and done it sooner, because although challenging at times, the past four months have been great. Yes, there’s admin. Yes, HMRC requires witchcraft and a great accountant....

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Enforced silence reinforces communication!

Enforced silence reinforces communication!

This was me a few weeks ago. I couldn’t speak, swallow or move. As a professional communicator (and singer), being mute was unsettling to say the least. By way of charades skills, I managed to communicate what was happening and was hooked up to IV...

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What I’ve learned so far as a freelancer…

What I’ve learned so far as a freelancer…

Two full months (and a little bit) into running my own PR and Marketing consultancy, and the world feels a little different. My calendar has stopped behaving like a conveyor belt or a place where dreams go to die, and has started becoming more like...

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