Blogs
Our latest thought leadership, op-ed, best practice and general musings!
PR’s “Dark Arts” Aren’t New. But the Game Has Changed.
I read The Times article about PR’s “new dark arts” with interest. It’s encouraging to see strategic communications and senior counsel being increasingly valued, but I don’t think the profession is discovering something entirely new. It’s rediscovering what good strategic PR has always been about, albeit in a much faster, more complex information environment, with AI adding another layer.
Reputation Is Not Optional: Why Corporate Affairs Must Sit At The Table
With recent findings published by the Wall Street Journal and Deloitte’s, it’s clear that influence of Corporate Affairs and Communications leaders in the C-Suite is growing, and that reputation management remains the top priority for Corporate Affairs functions, with nearly three-quarters of leaders now sitting on executive committees. With Deloitte previously publishing findings that claim 63% of a company’s market value is now attributed to reputation and The World Economic Forum findings that companies with strong reputations outperform competitors by up to 2.5 x in market value – it’s time to invest in Corporate Affairs and PR. But what does that mean for SMEs, charities and founders?
Bad Crisis Communications Compound Harm and Deepen Damage
Bad crisis communications and poor leadership don’t resolve difficult situations; they can compound harm, deepen reputational damage, and most importantly, increase the impact on the individuals at the centre of the crisis. This week, Travelodge...
Naming the Shift: Matrescence – Why It Matters Making Mothers Visible
Words are my tools, and language is my passion. From singing, acting, writing and communicating I’ve built a career on them. Their power to shape culture, frame debate, and legitimise experience. The pen is mightier than the sword, etc., etc. In...
Why is a feminist not celebrating International Women’s Day?
I’m struggling to feel celebratory this International Women’s Day. As a woman, a feminist, and a mother of a daughter, you might assume I’d be enthusiastic about it. Celebrating women. Celebrating progress. Celebrating hard-won rights. But I...
Reputation Is Earned: Strategic PR starts with culture in the quiet times, to build credibility and prevent crisis.
Recently, the PRCA published its new definition of PR: “the strategic management discipline that builds trust, enhances reputation and helps leaders interpret complexity and manage volatility.” I fully agree (although I don’t think it applies just...
New year, new me? Nope!
January on LinkedIn is already full of bold statements, well-meaning (but often slightly patronising) advice, personal reinventions with suspiciously new (read AI) headshots and “This year I will…” posts written on December 31st at 11:58 pm ...
Work, Wins and Wine!
Starting my business hasn’t made me fearless, but I wish I'd trusted myself and done it sooner, because although challenging at times, the past four months have been great. Yes, there’s admin. Yes, HMRC requires witchcraft and a great accountant....
Enforced silence reinforces communication!
This was me a few weeks ago. I couldn’t speak, swallow or move. As a professional communicator (and singer), being mute was unsettling to say the least. By way of charades skills, I managed to communicate what was happening and was hooked up to IV...
What I’ve learned so far as a freelancer…
Two full months (and a little bit) into running my own PR and Marketing consultancy, and the world feels a little different. My calendar has stopped behaving like a conveyor belt or a place where dreams go to die, and has started becoming more like...
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